more info

Cred
Associate Vice President, Ipsos-Reid • Senior Research Manager, Ipsos-Reid

Client Success
Calgary Co-op, Calgary Stampede, Brookfield Residential, ATCOenergy, Heritage Park, Alberta Gaming and Liquor Commission, Minnesota Lottery

Best at:
Segmentation, customer experience, brand strategy and development, client service, sarcasm.

When you meet Kim you'll notice she talks fast, she’s very clever, she smiles a lot, and doesn't miss a thing. Bring your most challenging and problematic issues forward, and you'll get an approachable, knowledgeable business partner who will be more than happy to raise the bar on what you thought research could accomplish. She can get her mind wrapped around a psychographic segmentation just as easily as qualitatively understanding the modern home buyer. In a sentence: she gets it.