Kim Griffin

phone: 403 650 9520

more info

Associate Vice President, Ipsos-Reid • Senior Research Manager, Ipsos-Reid

Client Success
Alberta Gaming and Liquor Commission, Florida Lottery, Calgary Co-op, New York State Lottery, Calgary Stampede, Brookfield Residential, Eye Recommend

Best at:
Segmentation, customer experience, youth research, lottery, client service, sarcasm.

When you meet Kim you'll notice she talks fast, she’s very clever, she smiles a lot, and doesn't miss a thing. Bring your most challenging and problematic issues forward, and you'll get an approachable, knowledgeable business partner who will be more than happy to raise the bar on what you thought research could accomplish. She can get her mind wrapped around a psychographic segmentation just as easily as qualitatively understanding the modern home buyer. In a sentence: she gets it.