Cred:

• Director, Marketing Research and Insights University of Alberta

• Owner, Johnston Research

• Senior Qualitative Researcher, Leger & Criterion Research

Client Success:

Government of Alberta, University of Alberta, City of Edmonton, Metro Vancouver, advertising agencies across Western Canada

Best At:

All things qual, creating connections and putting people at ease, uncovering the relationship between attitudes, opinions and behaviour, creative and message testing, going down a rabbit hole, pottery.

Sandra excels at putting the respondent at the center of the research project to create a process that is organic, thorough, and enjoyable. There isn’t a respondent group she hasn’t worked with, and her natural curiosity (nosy nature??) means that she has enjoyed every one of those conversations.

Sandra has developed a positive reputation as the person you want to work with when you need to do a deep dive to understand complicated problems or sensitive topics.

She also refers to herself as the office at a ‘wet blanket.’ But really, all that means is she is the office worrier. She considers all the different ways a project could go wrong, to ensure we are fully prepared, and the project is a success.