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Andrew Morgan
November 14, 2016

Stop wasting your money on creative testing

Andrew Morgan
November 14, 2016
Stop wasting your money on creative testing

Legendary ad man David Ogilvy summed it up best (as often he did).  “Never stop testing, and your advertising will never stop improving”.  As insightful as this is, he stopped short on telling how to test your advertising.  We have some ideas.

Andrew Morgan
November 14, 2016
Case Studies

Calgary Co-op

Andrew Morgan
November 14, 2016
Case Studies
Calgary Co-op

What's the real difference between 4.85 and 5.03?

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