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Our People

Mathew Stone

Co-Founder, Stone-Olafson

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Mathew Stone

Cred:

  • Co-Founder, Stone-Olafson

  • Organizational Effectiveness Manager, Calgary Stampede

  • Consumer Insights and Brand Manager, Calgary Stampede

  • Senior Research Manager, Ipsos-Reid


Client Success:

Calgary Economic Development, Travel Alberta, Tourism Calgary, Direct Energy, Calgary Stampede, Calgary Arts Development, Sport Calgary


Best At:

Employee engagement, branding, customer engagement & experiences, fixing problems, presenting, long-term client relationships, landscaping.

 

Outcomes, and how information can best be used to achieve the client's business goals, are what drives Mathew. He's a fixer who prides himself on simplifying the issues to get to the heart of a problem, then just as quickly recommends how best to solve it. He works from the belief that great information is not about collecting numbers and providing reams of charts: it's really all about engaging audiences.

 

Mathew has worked with a diverse range of partners from economic development groups to arts groups, from energy & utility companies to museums and tourism attractions. And he helped lead the re-development of one of Canada's most iconic brands, the Calgary Stampede.

 

A convincing and engaging communicator, he always delivers objective answers to hard questions. No stalling. No BS. Just clear, simple answers and direction.

Insights

Calgarians are spending less on tickets and more on paintbrushes. Here's what that shift tells us about where arts engagement is headed.

CASE STUDY

From the Audience to the Studio: How Calgary's Relationship with the Arts Is Changing

Calgarians are spending less on tickets and more on paintbrushes. Here's what that shift tells us about where arts engagement is headed.

A community resource to support experience-based organizations with timely consumer research.

CASE STUDY

Engaging Audiences with Experiences

A community resource to support experience-based organizations with timely consumer research.

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