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Our People

Kim Griffin

Associate Vice President, Ipsos-Reid

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Kim Griffin

Cred:

  • Associate Vice President, Ipsos-Reid

  • Senior Research Manager, Ipsos-Reid


Client Success:

Calgary Co-op, Calgary Stampede, ATCOenergy, Heritage Park, Glenbow, Calgary Health Foundation


Best At:

Segmentation, customer experience, brand strategy and development, client service, sarcasm, to-do lists.


When you meet Kim you'll notice she talks fast, she’s very clever, she smiles a lot, and doesn't miss a thing. Bring your most challenging and problematic issues forward, and you'll get an approachable, knowledgeable business partner who will be more than happy to raise the bar on what you thought research could accomplish.  She handles customer segmentation with the same ease and sharp insight she brings to qualitative deep dives. In a sentence:  she gets it.

Insights

Calgarians are spending less on tickets and more on paintbrushes. Here's what that shift tells us about where arts engagement is headed.

CASE STUDY

From the Audience to the Studio: How Calgary's Relationship with the Arts Is Changing

Calgarians are spending less on tickets and more on paintbrushes. Here's what that shift tells us about where arts engagement is headed.

A community resource to support experience-based organizations with timely consumer research.

CASE STUDY

Engaging Audiences with Experiences

A community resource to support experience-based organizations with timely consumer research.

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