Storytellers. Navigators. Research consultants.

We filter out all of the nonsense to make life easier for our clients. We work alongside our clients to help them uncover blind spots, highlight opportunities, and apply key insights to their everyday problems – and we love doing it. Our clients even say that we’re normal – no small feat in the research world!

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Tim Olafson

email: tim@stone-olafson.com
phone: 403 605 0904

more info

cred
Co-Founder, Stone-Olafson • Executive Vice President, Angus Reid Strategies (Vision Critical) • President, Ipsos Observer • Senior Vice President and Managing Director, Ipsos-Reid Canada West

client success
Air Canada, Blackberry, Microsoft, Dell, ENMAX, Calgary Stampede, Farm Credit Canada, SaskPower, WinSport

best at
Brand strategy, communication testing, anything qualitative, figuring out issues within organizations, bad puns.

Tim’s cool and collected ability to listen and then provide astute practical advice is second to none. We think it’s because he’s old—he says “nothing surprises him after 25 years in the research and consulting business”. Regardless, he has an instinctive ability to find creative solutions on the spot. He's the kind of person you want at the table when your organization is under pressure; when you're the decision-maker upon whom so much depends; when you need someone to come up with a completely different way of thinking about an issue, or when you just need a sounding board. He’s an excellent blend of researcher and trusted consultant: concise, perceptive, thorough and unflappable.

Amy Egan

email: amy@stone-olafson.com
phone: 647 546 4819

more info

cred
Director & Team Lead, Customer Success Vision Critical, Toronto • Research Director, Vision Critical, Minneapolis • Senior Research Manager, Vision Critical, Calgary (& Sydney Australia)

client success
Sagicor, Calgary Foundation, Big Rock Brewery, Hold it All Inc., EPCOR, Kellogg’s, Duke Energy, Dell, Hill’s Pet

best at
Customer panels, analytics, awesome (& concise) reports, early deliverables, new (& old) music trivia.

At the intersection of Sociology and Business is where you’ll find Amy, who brings a keen understanding of how to effectively infuse the voice of customers into the minds of the business world (you may also find her at the intersection of Yonge and Queen Street helping our Toronto clients). Her focus is on delivering key insights with actionable results for her clients through research and consulting. Her approach has earned her a reputation as a creative problem solver with a work ethic that will delight anyone who works with her.

Chris Ferneyhough

email: chris@stone-olafson.com
phone: 403 402 9725

more info

cred
Partner, Stone-Olafson • Senior Vice President and Managing Director, Vision Critical, Calgary • Vice President Ipsos-Reid, Calgary • Vice President Ipsos-Reid, Toronto

client success
ENMAX, BlackBerry, SaskPower, Calgary Stampede, Business Insider

best at
Reading people, Qualtrics, delivering perfection, acerbic wit.

Chris is the “behind the scenes” guy at Stone-Olafson. If you’ve ever worked with us, Chris has likely been involved and you probably didn’t know it. His affinity for all things tech has resulted in Chris choosing our survey platform, serving as our IT department, serving as our accounting department, programming a large percentage of our surveys, arranging our sample sources, running most of our data tables, and serving his clients… and that was yesterday.

Chris gets it done, and he makes our lives easy. He is proud to be the only MBA graduate in the history of MBA graduates to have never put ‘MBA’ on his business card.

Kristine Neil

email: kristine@stone-olafson.com
phone: 403 669 3326

more info

cred
Partner, Stone-Olafson • Vice President, Vision Critical Customer Marketing Manager, Kraft Canada • Director of Marketing, Cott Beverages Inc.

client success
Princess Auto, Epcor, ATB, Husky, Mark’s, Mayfair Diagnostics, Big Rock, Calgary Academy, Hold it All Inc., SaskPower, FCC

best at
Delivering the story buried in reams of data from multiple sources on one page, marketing, working with billion dollar companies, on-boarding clients, well-placed, jaw-dropping comments.

Kristine's pure marketing savvy is her greatest strength as a professional. It permeates and infuses everything she does to help her clients shine. She works hard for her clients, but insists it doesn’t feel like work when you love what you do. She's one of the few in the business who's truly proficient in tackling a business challenge whether it requires a rigorous quantitative or personal qualitative approach, or just re-works and re-thinks the data clients already have.

With the heart of a client and the mind of a researcher, she knifes through the noise and gets to the critical issue, and frankly, for most of her clients that’s “how do we make more money?”. Whether it’s an advertising and communications challenge, or understanding product development and consumer experience, Kristine knows how to dig the most out of what consumers say, turn it into what they mean, and (most importantly) provide realistic, practical advice about what her clients need to do—because she’s been there, and not all consultants realize what it’s like to be a client.

Mathew Stone

email: mathew@stone-olafson.com
phone: 403 926 3591

more info

cred
Co-Founder, Stone-Olafson • Organizational Effectiveness Manager, Calgary Stampede • Consumer Insights and Brand Manager, Calgary Stampede • Senior Research Manager, Ipsos-Reid

client success
Calgary Co-op, Calgary Stampede, Calgary Economic Development, Calgary Chamber, YWCA, ENMAX

best at
Employee engagement, branding, fixing problems, presenting, long-term client relationships, landscaping.

Outcomes, and how information can best be used to achieve the client's business goals, are what drives Mathew. He's a fixer who prides himself on simplifying the issues to get to the heart of a problem, then just as quickly recommends how best to solve it. He works from the belief that great information is not about collecting numbers and providing reams of charts: it's really all about engaging audiences. Mathew has worked with grocers, hotels, museums, industry associations, tourism attractions, not-for-profits and ad agencies. He's been called upon for strategic advice by clients in the energy industry, NGOs and governments. And he helped lead the re-development of one of Canada's most iconic brands, the Calgary Stampede. A convincing and engaging communicator, he always delivers objective answers to hard questions. No stalling. No BS. Just clear, simple answers and direction.

Gillian Grantham

email: gillian@stone-olafson.com
phone: 403 703 4894

more info

Cred
Associate Vice President, Ipsos-Reid • Senior Research Manager, Ipsos-Reid

Client Success
Calgary Co-op, Calgary Chamber, Calgary Stampede, Calgary International Film Festival, Forzani Group, McKesson Canada, Telus, The City of Calgary

Best at:
Keeping people connected, staying on top of details, making clients’ lives easy… basically, everything.

An outgoing “people-person”, it’s only natural that Gillian truly loves to figure out the complexities of how people think and why they do what they do. Her passion for delving into the consumer experience is complemented by what some may call “Type A personality” or what Gillian simply refers to as attention to detail. Priding herself on leaving no loose ends, she is responsive to client needs, digging deep into the data to find the detailed insights that will provide next steps, solve the problem, and ultimately drive the business. She’s a versatile consultant who can take the details and translate them into something clients can use.

Kim Griffin

email: kim@stone-olafson.com
phone: 403 650 9520

more info

Cred
Associate Vice President, Ipsos-Reid • Senior Research Manager, Ipsos-Reid

Client Success
Alberta Gaming and Liquor Commission, Florida Lottery, Calgary Co-op, New York State Lottery, Calgary Stampede, Brookfield Residential, Eye Recommend

Best at:
Segmentation, customer experience, youth research, lottery, client service, sarcasm.

When you meet Kim you'll notice she talks fast, she’s very clever, she smiles a lot, and doesn't miss a thing. Bring your most challenging and problematic issues forward, and you'll get an approachable, knowledgeable business partner who will be more than happy to raise the bar on what you thought research could accomplish. She can get her mind wrapped around a psychographic segmentation just as easily as qualitatively understanding the modern home buyer. In a sentence: she gets it.

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Janine DiPaolo

email: janine@stone-olafson.com
phone: 403 629 3750

more info

Cred
Director of Client Accounts, Environics Research Senior Consultant/Director, Vantage Research Senior Consultant, The Advisory Group (A Division of Telus Marketing Solutions)

Client Success
Alberta Motor Association, SAIT, Calgary Co-op, Calgary Stampede, PetroCan, Telus, TransAlta Utilities, Fortis Alberta and Fortis BC.

Best at:
Cultivating long-term client relationships, and using sound research principles to shed light on organizational challenges, confirm hunches and reveal opportunities. Listening, really listening, to clients share their goals and then asking the right questions to better understand what’s holding them back – this is Janine’s wheelhouse. Her natural curiosity and attention to detail, combined with a genuine interest in helping solve problems, will ensure no stone goes unturned (no pun intended). As a former business owner, though, she doesn’t get lost in the weeds, keeping her sights on the true reason for doing the research in the first place - to get results. She is an experienced consultant and there’s probably not a research tool she hasn’t tried – whether it's an advanced customer experience approach or a new qualitative tool. Through it all her focus is persistent: What is the audience saying? What does it mean? What can my client do about it?

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Megan Godfrey

email: megan@stone-olafson.com
phone: 403 390 1960

more info

Cred
Research manager, Brightside Researcher, Critical Mass Researcher, Shaw Communications

Client Success
Nissan, Infiniti, USAA, Blue Shield of California, ATB Brightside, Calgary Economic Development, Tourism Calgary.

Best at:
User experience testing, fancy analytics, customer experience research, audience segmenting, solving puzzles

Customers, employees, audiences…..they’re not just points of data. They’re people. Megan is the kind of consultant seeks to bring the customer to life through the lens of their behaviour, motivation, values and beliefs. Basically figuring out what makes consumers tick. Like most researchers she is captivated by data, but she doesn’t get lost in the details. She is driven to find the trends and nuggets of intelligence that lead to breakthroughs. Megan has lived as both a consultant and a client. Why does that matter to you? She knows what it means to put research to work (literally) and how market knowledge can make your business boom.

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Jen Gerein

email: jen@stone-olafson.com
phone: 306 460 7456

more info

Cred
Research Assistant & Reporting, Vision Critical Production & Reporting Manager, Ipsos-Reid

Client Success
ENMAX, Overstock, Calgary Stampede, EPCOR, SaskPower, BlackBerry

Best at:
Making data readable and engaging, multi-tasking, putting out fires, Trivial Pursuit.

Although she lives in the middle of no-where, Jen touches most our projects in some way. She’s our behind the scenes reporter who excels at anticipating what the client will want to know and how they will want to see it. Jen (thankfully) is a bit of a perfectionist and basically takes care of the smallest details in how we share what we learn. Need to figure out how to bring a gazillion data points to life on the screen? She’s your gal.